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Promoting Your Website On A Non Existent Budget.. |
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By Amit Kumar
 Advertising on the Net used to be all about email marketing. This was a very effective advertising medium and ruled supreme for many years. But as is the way of things and people it was pushed beyond its uses and the result was spam. The fact is it rose to such an extent that governments throughout the world actually passed legislation outlawing many forms of email marketing and the businesses operating it.
In so much as they almost killed it off completely. After email marketing we had adwords and various other pay per click systems. Although very effective initially. Paid advertising campaigns can get very costly. Yes you see visits and the system can work very well but its nowhere near perfect. Pay per click campaigns can quite easily cost you much more than you could ever hope to make if the product or the information you are promoting carries a low ticket price. Even more so when you witness top keyword bids going beyond the $100 mark per click. Then it moved on to list building and permission based mailing and every site |
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